The film audience
is already here.
Filmatic is an editorial film brand built around taste, not traffic. The audience is self-selected: people who seek out good films.
Three platforms – Instagram, Threads, and itsfilmatic.com. 2,000 films, each one verified and hand-picked by editorial. Seven brand partners, and counting.
Who You Are Reaching
This is not a broad entertainment audience. It is a self-selected one: dedicated film fans who come for film, streaming, and pop culture, concentrated between 25 and 44, and led by – but never limited to – the United States.
Four Formats, One Audience
Built around how this audience actually discovers and engages with film.
Custom “If You Liked X, Watch Y” carousels that place your title alongside organic recommendations, so it reads as a genuine pick and not an advertisement. A native format for an audience already primed to discover, distributed across Instagram and Threads at once.
Short-form video promoting your film, series, or platform. Vertical, cut for Instagram Reels and Threads and made for an audience with genuine taste, distributed where they already watch. We build an original edit from your supplied assets or publicly available material, voiceover- or caption-led depending on the content.
Dedicated placement in The Filmatic Cut, our weekly newsletter, delivered to people who opted in to hear about film and opened week after week. We build curated context around your title so the placement earns its place, and the archive keeps it discoverable well beyond send date.
Evergreen articles on itsfilmatic.com featuring your title, with affiliate links and a Where to Watch section that sends readers straight to where it’s streaming. Written to be found by people searching for films like yours, and built to keep working months after publication.
We have produced editorial partnerships for Netflix, Prime Video, Sony Pictures, Hulu, Focus Features, Paramount Pictures, and Lionsgate.
Every partnership we take on is editorial in nature. A title earns its place because it genuinely fits the audience, which is why readers trust what we recommend.
Let’s Talk
Whether you are a studio, streamer, or platform looking to reach a dedicated film audience, tell us what you are promoting and we will put together a proposal. The fastest way to reach us is email.